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Le Fash: Sport Chic with High Fashion Appeal

http://www.tackroomonline.com/apparel/shopby/le_fash.html

Le Fash has quickly become known as one of the industry's top cross-over lines, perfect for the equestrian competitor and the uniquely fashion forward. This modern equestrian lifestyle brand didn't happen overnight though.

Founder Arianna Vastino began her journey when she discovered her love for horses at a very young age. She grew up competing as a hunter/jumper rider, but soon realized her affinity for style and design. Entering into the fashion industry, Arianna chased her dreams by continuing to advance her skills at some of the world's top design schools. While there, she was inspired by the mass appeal of equestrian style within the fashion industry. Coupled with her desire for more stylish riding attire, Arianna created a brand appealing to a full spectrum of people, from high level riders to those with a love for fashion. After years of research and development, by 2011, Arianna was ready to show Le Fash to the world.

Arianna's designs for Le Fash go much farther than the look of each piece though. She's also focused on the feel and functionality, of knowing how the design would be used in the show ring, as well as in everyday wear. For Arianna, creating clothing has become an intimately detailed process, selecting only the best fabrics that allow for maximum comfort, breathability, and moisture management, all while ensuring her design details allow for a seamless cross over from stable to street.

The newest line from Le Fash comes in the form of the Paulo Alto show shirt. Available in both long and short sleeve, this shirt gives a sporty sense of fashion and technical performance features with a lower price point. Offering maximum mobility, comfort, high breathability and cooling, the Paulo Alto Collection is perfectly designed for sports, especially those in warmer climates.

Still an avid equestrian competitor herself, Arianna partners with top riders in the sport to finalize all Le Fash products, from the fit and finishing to developing new product ideas. While inspiration can strike at anytime, much of Arianna's brand is created from experiences she's lived, as well as the people and horses she's met, from riders Jennifer Alfano and Maggie Jayne to Arianna's own horses, Zeus and Paulo. Keeping the brand close to home, Le Fash is headquartered in the heart of New York, where all of their products are made.



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